John Frieda Go Blonder Shampoo, Gradual Hair Lightening Shampoo, with citrus and chamomile, featuring our BlondMend Technology, 8.3 Ounce (2 Pack)

Go lighter and brighter as you wash. John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks. Satisfaction Guaranteed. Limitations may apply.

BRIGHTEN WITHOUT DRYING – John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.
ACTIVE INGREDIENTS – John Frieda Sheer Blonde Go Blonder shampoo is formulated with our citrus and chamomile, and our BlondMend Technology.
SAFE FOR COLOR TREATED HAIR – John Frieda Sheer Blonde hair products have been developed for safe use on natural, colour-treated, or highlighted hair.
BEST USED WITH LIGHTENING CONDITIONER – Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening.
TAKE CONTROL OF YOUR COLOR – Use every time you wash your hair, whether it’s once a week or once a day.